Everyone Relax Podcast Advertising - Audience, Sponsors & Contact

Overview

Everyone Relax serves as a central platform for the comedic musings and candid conversations of Wil Anderson and Charlie Clausen, encompassing their distinct podcast ventures like 'Wilosophy' and 'TOFOP'. Listeners can expect insightful long-form interviews with prominent comedians, delving into their personal journeys, career challenges, and the craft of stand-up. Complementing this are the hosts' signature free-wheeling discussions on 'TOFOP', where they tackle a range of topics from societal quirks and current events to personal anecdotes and pop culture critiques, including television and film. The podcast offers a blend of humor, genuine reflection, and relatable observations, appealing to audiences who appreciate intelligent banter, behind-the-scenes glimpses into the comedy world, and engaging commentary on modern life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,252

Est. Podcast Downloads

2,220

Av. Youtube Views

6,032

Instagram

14k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 8.3K audience size, runs 57% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Wil Anderson

Every Relax represents the digital evolution of Australian podcasting pioneers Wil Anderson and Charlie Clausen. Operating as a video-first hub for their long-running Thirty Odd Foot of Pod (TOFOP) network, the channel delivers a mix of observational comedy and cultural critique. A cornerstone of their programming is the 2 Guys 1 Cup series, which provides unfiltered weekly analysis of the AFL season through a humorous lens. The duo frequently engages in high-concept discussions ranging from the Dead Internet Theory to the ethics of generative AI, often featuring guest appearances from figures such as Broden Kelly and Adam Spencer. Recent highlights include the expansion of their Patreon-exclusive Sapplements and the ongoing 2026 AFL ranking series. By merging Anderson’s background as the host of ABC’s Gruen with Clausen’s experience in Australian drama, Everyone Relax provides brands with a gateway to a loyal, mature audience through sophisticated yet conversational Australian media commentary.

Age: 52 years
Nationality: Australian
Education: Journalism, University of Canberra

Age: 52 years
Nationality: Australian
Education: Journalism, University of Canberra

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/25	Week7/6	Week7/20	Week8/24	Week9/7	Week9/14	Week10/5	Week10/12
Vrbovrbo.com	Vrbo	1	1		1	1		1		1	1	Longer term buy 25%
Patreonpatreon.com	Patreon						1		1			Test in progress 17%
Liberty Mutuallibertymutual.com	Liberty Mutual			1				1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
comedy.com.au	$1,017	0.0%	100%	100%	10.0ad units	Core Performer	+1
Vrbo hospital & health care	$500	+101.4%	0%	100%	7.0ad units	Core Performer	+1
Arizona State University higher education	$267	0.0%	0%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WILOSOPHY: Antoinette Lattouf is "Most Likely to Change the World"

0:00 / 0:34

Direct Response

W

#1

Run on 1x episode

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