eCommerce Badassery

eCommerce Badassery is an essential podcast for product-based business owners seeking to significantly boost their online traffic, sales, and profitability. Hosted by retail veteran Jessica Totillo Coster, the show delivers direct, workshop-style episodes packed with actionable strategies across email marketing, social media, SEO, and technical platform optimization (Shopify, Klaviyo). It caters to entrepreneurs ready for "tough love" and practical guidance to scale their businesses, offering both in-depth weekly discussions and quick "Biz Bite" Q&A sessions. Listeners will gain insights into data-driven decision-making, conversion tactics, and the latest software tools, making it ideal for those committed to stepping into a CEO role and achieving multi-figure growth in the competitive e-commerce landscape.