Durango Local News Podcast Advertising - Audience, Sponsors & Contact

Overview

Durango Local News delivers essential updates and in-depth coverage for residents of Durango, Colorado, and its surrounding communities. This podcast serves as an audio extension of the multi-platform Local NEWS Network, offering a concise digest of hyper-local happenings. Episodes delve into a diverse range of topics, including community events like craft competitions and festive fairs, local election results, and significant cultural showcases such as Indigenous comic art exhibitions. The podcast maintains an informative and community-focused tone, appealing to listeners keen on staying connected with local governance, cultural initiatives, and social events that shape their immediate environment. It distinguishes itself by providing a comprehensive snapshot of local life, fostering community engagement, and celebrating regional culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

Instagram

2k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

BAD

12%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 20 audience size, runs 80% host read ads and promotes 12% of ads for direct response advertisers.

Creator Influence

Laurie Sigillito

Operating as a vital news hub for Southwest Colorado, Durango Local News provides video-first reporting through the Local NEWS Network framework. Founded by Laurie Sigillito to combat the rise of news deserts, the outlet produces two primary anchors: the historical mini-documentary series Voices of the Past and the weekly civic update What’s Happening Around Durango. Their reporting covers a broad spectrum of regional interests, from environmental stewardship regarding the Animas River to coverage of the Snowdown festival and FLC athletics. A recent win for the organization is the successful launch of its vertical video initiative, which translates complex stories like the Colorado Wildfire Resiliency Code into accessible formats for a digital audience. Through long-standing collaborations with entities such as Maria’s Bookshop and Purgatory Resort, the platform serves as a central clearinghouse for information regarding the 2030 UCI World Championships and ongoing regional economic developments, making it a key asset for understanding the La Plata County market.

Age: 56 years
Nationality: American
Education: University / Institution

Age: 56 years
Nationality: American
Education: University / Institution

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Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week8/3	Week9/21
Freddie'sfreddysusa.com	Freddie's	1	1			Test in progress 17%
Aztec Riverside BMXaztecriversidebmx.org	Aztec Riverside BMX			1		Test in progress 8%
Dunkin Donutsdunkindonuts.com	Dunkin Donuts				1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Freddie's Frozen Custard & Steakburgers	$2	+100.0%	78%	0%	9.0ad units	Core Performer	+1
Fastsigns printing	$1	-100.0%	80%	0%	5.0ad units	Core Performer	+1
FLC Center for Innovation	$1	0.0%	100%	0%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Recent Episodes

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