Double Tap Podcast Advertising - Audience, Sponsors & Contact

Overview

Double Tap is an essential podcast for blind and partially sighted individuals, as well as anyone interested in assistive technology and digital accessibility. Hosted by Steven Scott and Shaun Preece, the show provides practical insights and guidance on leveraging technology for everyday life. It delves into crucial topics ranging from user experiences with accessibility features and common tech frustrations (like iOS quirks) to broader societal discussions on the impact of AI on human connection and social media. The podcast fosters a strong sense of community by incorporating listener feedback and sharing relatable stories, distinguishing itself with its direct relevance and empowering approach to technology adoption within the visually impaired community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,282

Est. Podcast Downloads

780

Av. Youtube Views

502

Instagram

3k

YouTubers Subscribers

12k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 20% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Steven Scott

Double Tap serves as a specialized media hub for the blind and low-vision community, fronted by professional broadcasters Steven Scott and Shaun Preece. Operating through a strategic partnership with Accessible Media Inc. (AMI-audio) in Canada, the duo delivers daily expert analysis on mainstream and assistive technology via their YouTube presence and syndicated radio programming. They frequently host industry leaders, including Recent Win interviews with the CEO of Be My Eyes and heads of accessibility at major tech firms. Known for their Weekend: Good Vibes segments and the series exploring veterans' digital journeys with Blind Veterans UK, they bridge the gap between technical instruction and relatable companionship. Their reporting focuses on practical applications of emerging tools, such as the Glidance mobility device and AI-driven Vibe Coding, ensuring users stay informed about screen-reading updates and inclusive design. By mixing professional sound engineering backgrounds with lived experience, they provide technical reviews that prioritize digital independence and equality.

Age: 50 years
Nationality: British
Education: Technical Certifications, The Royal National College for the Blind

Age: 50 years
Nationality: British
Education: Technical Certifications, The Royal National College for the Blind

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Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
State Farmstatefarm.com	State Farm	1		1	1	1	2	1		1	2	1	1	2	2	1	Core Performer 83%
NJM Insurancenjm.com	NJM Insurance	2	4	2	2	2	2	3	3	1	6	2	5			1	Core Performer 75%
PNC Bankpnc.com	PNC Bank	2			3	2	2	1	2	1	2	4	2	1			Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Numa Solutions information technology & services	$650	-100.0%	86%	100%	29.0ad units	Core Performer
Pneuma Solutions	$475	-100.0%	84%	95%	19.0ad units	Core Performer
ClickUp information technology & services	$415	0.0%	63%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

More From Zero Project: Rebuilding a Career After a Spinal Cord Injury: Ishaan Mehta of LinkedIn

0:00 / 0:14

Direct Response

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#1

Run on 1x episode

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