Don't Shoot The Messenger Podcast Advertising - Audience, Sponsors & Contact

Overview

Don't Shoot The Messenger" features best friends Caroline Wilson and Corrie Perkin sharing their candid perspectives on a broad spectrum of topics. The podcast delves into current events, from significant government dealings and high-profile incidents like a jewellery heist, to nuanced cultural discussions on art retrospectives, fashion trends, and film. Blending serious commentary with lighthearted lifestyle segments, such as beverage deep-dives and podcast recommendations, the hosts offer a unique and unfiltered take on contemporary life. It appeals to listeners seeking engaging, opinionated conversations that span news, arts, culture, and personal interests, all delivered with the warmth and wit of an established friendship.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

Instagram

798k

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

GOOD

79%

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The Bottom Line

This show has an estimated 340 audience size, runs 79% host read ads and promotes 64% of ads for direct response advertisers.

Creator Influence

Mollie Campsie

Mollie Campsie is a UK-based content creator who provides daily outfit inspiration and lifestyle content, primarily focusing on midsize fashion. Through her "DAILY MIDSIZE OUTFITS" series, she champions body positivity, advocating for clothing that fits the individual rather than the other way around. Campsie frequently collaborates with fashion and beauty brands, including ASOS, Uniqlo, and Laura Mercier, delivering styling tips, extensive try-on hauls, and insightful product reviews. Her content also offers a relatable glimpse into her personal life, notably through regular updates on her ongoing home renovation project. Mollie Campsie serves as a valuable resource, offering practical and inspiring fashion advice for midsize women seeking relatable style guidance.

Age: 35-44
Nationality: British
Education: BA (Hons), University of Leeds

Age: 35-44
Nationality: British
Education: BA (Hons), University of Leeds

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Red Energyredenergy.com.au	Red Energy	5	3	5	3	4	4	2	6	7	4	6	5	9	5	3	6	4	6	6	4	3	3	5	5	6	Core Performer 92%
Prince Wine Storeprincewinestore.com.au	Prince Wine Store	5	3	3	4	5	2	3	5	1	1	5	3	7	2	4	4	5	4	6	5	2	5	5	3	5	Core Performer 92%
Prince Wine Storeprincewinestore.com	Prince Wine Store											1		1	1				1	1		1			4		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prince Wine Store food & beverages	$866	-15.5%	87%	72%	218.0ad units	Core Performer
Red Energy utilities	$866	-36.9%	71%	58%	256.0ad units	Core Performer	+1
Prince Wine Store	$96	-46.2%	69%	69%	29.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

QUICK LISTEN - The Cocktail Cabinet (From Ep 412)

0:00 / 9:15

Direct Response

Q

#1

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