Docs Who Lift Podcast Advertising - Audience, Sponsors & Contact

Overview

Docs Who Lift offers an evidence-based exploration of nutrition, medicine, and fitness, hosted by Drs. Spencer and Karl Nadolsky, two board-certified physicians and former NCAA Division 1 wrestlers. The podcast uniquely blends clinical medical expertise, particularly in obesity medicine and endocrinology, with practical insights from their personal weightlifting experience. Each episode delves into complex health topics, from breaking down new research on medications like GLP-1s and their implications for women's health, to the science behind building sustainable healthy routines and behavioral change. It targets listeners seeking reliable, science-backed information to optimize their health, fitness, and weight management, distinguishing itself by providing expert medical perspectives that cut through misinformation and offer actionable strategies for lasting wellness.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

10,420

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 10.4K audience size, runs 30% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week10/5	Week10/26
Amanda Thebe / Spring Women's Healthamandathebe.com	Amanda Thebe / Spring Women's Health		1	Test in progress 8%
Lifelocklifelock.com	Lifelock	1		Test in progress 8%
LinkedInlinkedin.com	LinkedIn	1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amanda Thebe / Spring Women's Health	$213	0.0%	100%	100%	1.0ad units	Test run
Body Brain Alliance	$213	0.0%	100%	100%	1.0ad units	Test run
23andMe	$169	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Menopause Misinformation Problem with Amanda Thebe

0:00 / 1:07

Direct Response

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#1

Run on 1x episode

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