DJ Bully B Essence of Soul Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

DJ Bully B Essence of Soul Radio is a dedicated platform for enthusiasts of independent Soul, Jazz, R&B, Neo Grooves, and Gospel music. Hosted by DJ Bully B, this podcast curates and showcases a global selection of artists, emphasizing fresh and established talent outside mainstream channels. Each episode, like the 'Saturday Love' series, offers a carefully crafted musical journey designed to introduce listeners to new sounds and celebrate the rich heritage of these genres. It caters to an audience seeking authentic, independent music and a curated listening experience, distinguishing itself by its commitment to promoting diverse and often overlooked artists within the soul and groove spectrum.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

120

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GOOD

68%

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The Bottom Line

This show has an estimated 120 audience size, runs 68% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Essence of Soulessenceofsoul.com	Essence of Soul			1	2	1			Test run 0%
Essence of Soulessenceofsoulmusic.com	Essence of Soul						2	1	Test run 0%
Peckin's Brotherspeckings.com	Peckin's Brothers	1	1				1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Essence of Soul	$8	0.0%	80%	100%	5.0ad units	Core Performer
Peckins Brothers	$7	0.0%	100%	100%	5.0ad units	Core Performer
Essence of Soul	$6	0.0%	75%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DJ Bully B Essence of Soul 100% Independent Music Live! EP1 REGGAE 18/4/26

0:00 / 0:26

Direct Response

D

#1

Run on 1x episode

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