Deuce & Mo: A Sacramento Kings, NBA & WNBA podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Deuce & Mo delivers passionate and analytical commentary on the Sacramento Kings, alongside comprehensive coverage of the NBA and WNBA. Hosts Deuce Mason and Morgan Ragan provide in-depth game reviews, player evaluations, and strategic breakdowns, offering dedicated fans a deep understanding of their favorite teams and the wider basketball landscape. The podcast balances its insightful analysis with a dynamic, engaging, and often humorous tone, making it essential listening for enthusiasts seeking both serious sports discourse and entertaining takes on current events in professional basketball. With regular interviews with players and journalists, it offers a well-rounded perspective on the sport.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,420

Est. Podcast Downloads

6,820

Av. Youtube Views

4,600

Instagram

4k

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 11.4K audience size, runs 58% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

David and Morgan Mason and Ragan

Deuce & Mo operate as a dual-threat sports media entity anchored in the Sacramento market, bridging the gap between professional television analysis and fan-driven digital media. David Mason and Morgan Ragan lead the duo, serving as hosts for Sacramento Kings pre- and post-game shows on NBC Sports California. Their platform specializes in immediate-reaction livestreams and the Conversations with Deuce & Mo interview series, which features deep-dive discussions with NBA figures like DeMar DeRozan and Russell Westbrook. They recently expanded their specialized coverage into the WNBA, with Ragan appointed as the color analyst for the Golden State Valkyries. Known for popularizing the Basketball Sicko branding and the interactive Lottery Anxiety Wheel, the pair maintains a strong local presence through physical live events at venues like Sentivo Vineyards. Their content serves as a primary hub for Northern California basketball culture, providing technical play-by-play expertise alongside regional sports commentary.

Age: 36 years
Nationality: American
Education: Bachelors, Hawaii Pacific University

Age: 36 years
Nationality: American
Education: Bachelors, Hawaii Pacific University

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/31	Week9/7
Medic Ambulancemedicambulance.net	Medic Ambulance	3	4	4	4	1	1	1	1	1	2	2	2	1	1			1	1	1	1		Longer term buy 42%
Shopifyshopify.com	Shopify															1		1	1			1	Longer term buy 33%
Auraaura.com	Aura																1	2	1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Medic Ambulance	$20,960	+100.0%	100%	99%	81.0ad units	Core Performer
Centivo Vineyards and Winery	$19,093	+100.0%	100%	90%	70.0ad units	Core Performer
Butcher and Barrel restaurants	$17,525	0.0%	100%	97%	65.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

KINGS SIGN BEN SIMMONS! Expectations, what he can bring and why it’s low risk

0:00 / 0:30

Direct Response

K

#1

Run on 1x episode

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