Deer IQ Podcast Advertising - Audience, Sponsors & Contact

Overview

Deer IQ is an educational podcast dedicated to elevating the skills and knowledge of deer hunters. Hosted by outdoor writer and educator Adam Lewis, each episode offers practical, bite-sized strategies and insights aimed at fostering hunter growth. The podcast delves into advanced tactics for tracking, locating, and successfully tagging mature bucks, including specific challenges like refinding vanished deer or navigating public lands. With a focus on actionable takeaways and problem-solving, Deer IQ appeals to both intermediate and experienced hunters seeking to refine their approach, understand deer behavior, and continuously improve their hunting prowess. It stands out by providing a structured learning experience, moving beyond anecdotal stories to deliver concrete, applicable advice for becoming a more effective and intelligent hunter.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

640

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 640 audience size, runs 96% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week6/29	Week7/13	Week7/20	Week8/24	Week9/7	Week9/14	Week9/28	Week10/5	Week10/12	Week10/26
Deer IQ Advanced Coach Small Groupdeeriq.com	Deer IQ Advanced Coach Small Group			1	1		1	1	1		1	1	1	Core Performer 50%
2A Display2adisplay.com	2A Display	1	1			1	1			1				Test in progress 17%
Conquest Scentsconquestscent.com	Conquest Scents									1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Deer IQ Advanced Coach Small Group	$337	0.0%	92%	100%	37.0ad units	Core Performer
2A Display	$218	+100.0%	100%	100%	24.0ad units	Core Performer
The Amsteel Guy	$17	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

4 Smart Pre-Rut Hunting Decisions - A Smart Way to Hunt the Pre-Rut to Give You an Edge! w/host Adam Lewis; IQ-10

0:00 / 0:50

Direct Response

4

#1

Run on 1x episode

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