Deconstructor of Fun Podcast Advertising - Audience, Sponsors & Contact

Overview

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,719

Est. Podcast Downloads

2,060

Av. Youtube Views

659

YouTubers Subscribers

7k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

39%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 2.7K audience size, runs 39% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Michail Katkoff

Deconstructor of Fun provides business-centric analysis for gaming industry professionals through its flagship This Week in Games (TWIG) podcast and specialized monthly reports. Led by Michail Katkoff, the platform delivers analytical deconstructions of mobile titles like Merge Mansion alongside high-level strategy reviews of platform holders like Xbox and Epic Games. The content serves as a data-driven resource for understanding user acquisition, monetization models, and venture capital trends. Industry experts Eric Kress and Laura Taranto frequently join the panel to offer contrarian viewpoints on market shifts and fiscal health within the mobile and console sectors. A recent win for the brand is the successful expansion into the Gen Alpha market with the TWIG Jr. series, which examines the Roblox ecosystem and emerging youth play patterns. By partnering with B2B tech leaders such as Google and Meta, the group facilitates executive-level discourse at major trade events including GDC and Pocket Gamer Connects.

Age: 126 years
Nationality: Finnish
Education: Helsinki School of Economics (Aalto University)

Age: 126 years
Nationality: Finnish
Education: Helsinki School of Economics (Aalto University)

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
AppChargeappcharge.com	AppCharge	6	3	1	3	2	3	2	1	2	3	1	3	2	3	2	1	3	1	3	3	1	1	2	4	3	1	Core Performer 100%
Heroic Labsheroiclabs.com	Heroic Labs	6	1	1	3	2	4	2	1	3	3	2	3	2	3	2	2	1	1	1	2	1	2	1	3	3	1	Core Performer 100%
Sensor Towersensortower.com	Sensor Tower	5	2	2	2	2	2	2	1	2	2	2	3	2	2	2	2	2	1	3	2		2	2	2	3	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AppCharge	$4,974	-34.5%	33%	88%	117.0ad units	Core Performer
AppsFlyer	$4,618	-24.7%	43%	44%	108.0ad units	Core Performer	+1
Heroic Labs	$3,787	+0.9%	28%	88%	106.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

TWIG #398: Gaming's 2026 Reality Check, The GTA 6 Leak Nightmare and Why Jobs Are Still Vanishing

0:00 / 0:43

Brand Awareness

T

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌