Couch and The Rube Podcast Advertising - Audience, Sponsors & Contact

Overview

Graham Couch and Jason Knick are a dynamic duo that get together every afternoon to discuss Michigan State and Big Ten football and men’s basketball, Detroit pro sports and the buzz nationally. The show is a fun, engaging, and thought-provoking all-in-one radio and podcast experience for the Michigan State, Michigan and Detroit sports fan whose assorted interests also might include the outrageous national story, sports gambling and life’s relatable predicaments. Hosts Graham Couch, a sports columnist at the Lansing State Journal, and Jason Knick, “The Rube,” bring you two hours a day of the topics and stories that grab you — often with your input and through insightful interviews with those who know the stories best.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,530

Est. Podcast Downloads

3,240

Av. Youtube Views

290

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 71% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Graham Couch

Graham Couch and Jason Knick produce the Couch and The Rube podcast, a sports media outlet that bridges the gap between traditional journalism and fan-centric commentary. Grounded in Couch’s experience as a columnist for the Lansing State Journal, the program delivers deep-dive analysis of Michigan State University athletics and Detroit’s professional sports landscape. Their weekly schedule features established segments like Hot Take Monday and the interactive Twitter Question Friday, where they source inquiries directly from their regional audience. A recent series focusing on the Michigan State coaching transition and the impact of the transfer portal demonstrates their ability to localize national sports trends for a dedicated regional base. By moving beyond traditional radio into digital video formats, they utilize guest appearances from industry insiders like Nick Baumgardner of The Athletic to provide high-level context on the Big Ten Conference and the Detroit Lions’ upward trajectory in the NFL.

Age: 45 years
Nationality: American

Age: 45 years
Nationality: American

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/26
FireKeepersfirekeeperscasino.com	FireKeepers	1	1	1	3	1	2	2	2	3	3	3	2	2	2	3	3	2	2	2	2	2	3	1	Core Performer 83%
Groovy Donutsgroovydonuts.com	Groovy Donuts	1	1	1	3	1	2	2	2	3	2	3	2	2	2	1	2	1	2	2	2	2	3	2	Core Performer 83%
Muscox Flannelsgomuscox.com	Muscox Flannels	1	1													1	3	2	1	1		1	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FireKeepers gambling & casinos	$3,925	-35.7%	81%	93%	88.0ad units	Core Performer	+1
Groovy Donuts food & beverages	$3,837	-38.3%	69%	94%	77.0ad units	Core Performer
Muscocks apparel & fashion	$2,953	+27.6%	87%	98%	54.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 1189: MSU basketball concerns; Shawn Windsor on Lions, U-M and Pistons; and Twitter Questions

0:00 / 0:17

Brand Awareness

E

#1

Run on 1x episode

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