Cold Case Files Podcast Advertising - Audience, Sponsors & Contact

Overview

Inspired by the acclaimed A&E series, "Cold Case Files" delves into some of the most challenging unsolved murders and violent crimes, often spanning decades. The podcast meticulously reconstructs these cases, highlighting the pivotal role of dogged investigators, advancements in forensic technology, and the resilience of survivors. While primarily focusing on the resolution of cold cases, it also explores broader survival narratives and systemic efforts to bring justice, such as DNA initiatives. Hosted by Paula Barros, the podcast maintains a serious, investigative, and often empathetic tone, appealing to true crime enthusiasts, those interested in forensic science and the justice system, and listeners drawn to compelling stories of human endurance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

155.9K

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 155.9K audience size, runs 24% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Progressive Insuranceprogressive.com	Progressive Insurance	2	3	3				3	3	9	11	12	4	9	10	11	7	3	6	1	6	4	3	9	6	Core Performer 75%
Pluto TVpluto.tv	Pluto TV	4	5	7	5	5	6	5	5	3	3	3	1	6	6	6	4	4	3	2	3	2	3	5	3	Core Performer 75%
Shopifyshopify.com	Shopify		2	1			1	1	2	2		3	2	1	1	3		2	2	1	1	2	2	2	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$363,230	+18.3%	30%	100%	131.0ad units	Core Performer	+1
Pluto TV entertainment	$215,632	+67.4%	0%	86%	116.0ad units	Core Performer	+1
BetterHelp mental health care	$174,978	-66.7%	97%	97%	32.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cowboys on the Case / Office Politics

0:00 / 0:26

Direct Response

C

#1

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