Ciders, Sodas and Cocktails: The RTD Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The RTD Show offers an in-depth monthly exploration of the dynamic Ready-To-Drink (RTD) beverage industry, encompassing ciders, sodas, and canned cocktails. Hosts Joe Leary and Darryl Lamb delve into market trends, new product innovations, and the business strategies driving this rapidly expanding segment. Featuring interviews with founders and business development managers from distilleries and beverage companies, the podcast provides valuable insights for industry professionals, beverage enthusiasts, and consumers keen on understanding the evolving landscape of refreshing drinks. It highlights regional industry developments, offering a unique blend of business analysis and consumer-focused discussion on the latest sips and market shifts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 100 audience size, runs 48% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/13	Week5/11	Week6/22	Week7/27
Rumblersdrinkrumblers.com	Rumblers	3	5	6	4		Test in progress 8%
House of Suntorysuntory.com	House of Suntory				1		Test in progress 8%
Jak's Beer Wine Spiritsjaksbws.com	Jak's Beer Wine Spirits					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Gusto	$32	0.0%	0%	100%	21.0ad units	Core Performer
Rumblers	$21	0.0%	47%	82%	17.0ad units	Core Performer
Jack's Beer, Wine Spirits	$19	0.0%	92%	15%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ciders, Sodas, and Cocktails May 2026

0:00 / 0:16

Brand Awareness

C

#1

Run on 1x episode

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