Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™ is a provocative and insightful podcast for entrepreneurs, business leaders, and innovators navigating the rapidly evolving landscape of technology and markets. Hosted by category design pioneer Christopher Lochhead, the show challenges conventional wisdom, urging listeners to avoid the 'existing market trap' by focusing on creating entirely new categories rather than merely improving existing ones. Through candid dialogues with industry legends and Lochhead's own no-BS analysis, the podcast delves into the strategic implications of AI, leadership in disruptive eras, and the mindset required for exponential value creation. It's an essential listen for those committed to fostering a 'different mind' and making a massive material difference in their industries.