Christopher Kimball’s Milk Street Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Christopher Kimball’s Milk Street Radio offers a comprehensive and engaging exploration of global cuisine, blending culinary history, food science, and cultural narratives. Hosted by Christopher Kimball, the podcast transcends typical cooking shows by delving into the origins of dishes, interviewing iconic chefs, and uncovering unexpected food-related stories from around the world. It appeals to home cooks, curious foodies, and culinary historians alike, providing practical tips alongside fascinating insights into the art and science of food. With its mix of expert interviews, listener questions, and quirky facts, the show provides an insightful yet approachable look into the diverse world of food, making it a distinctive listen for anyone eager to deepen their understanding of what we eat.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

58,420

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 58.4K audience size, runs 59% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Quincequince.com	Quince		1	2	2	2	2	1	2	2	2	2	2	2	2	2	2	2	2	2	Core Performer 92%
Wayfairwayfair.com	Wayfair	1					2	2	2	2	2	2	2	2	2	2	2	2	2	2	Core Performer 92%
Greenlightgreenlight.com	Greenlight						2	2	2	2	2	2	2	1	1	2	2	2			Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$45,644	-24.9%	100%	100%	36.0ad units	Core Performer	+1
Hungry Root	$34,030	-100.0%	96%	100%	25.0ad units	Core Performer	+1
Wayfair	$33,183	-9.7%	75%	100%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Green Spaghetti and Cowboy Candy: Pati Jinich Celebrates the “New” Mexican Cuisine

0:00 / 1:09

Direct Response

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#1

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