Cattitude - The #1 Cat Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Cattitude - The #1 Cat Podcast" offers a comprehensive and engaging exploration of the feline world, catering to devoted cat owners and enthusiasts alike. Hosted by Michelle Fern and Tom Dock, the podcast blends practical advice on cat health, behavior, and product reviews with insightful interviews featuring creators, authors, and experts who delve into the cultural, emotional, and even philosophical dimensions of living with cats. Episodes range from discussions on animated cat universes and the role of comedy in processing emotions, to personal memoirs exploring the profound impact of feline companionship on human lives. The show maintains an informative yet lighthearted tone, making complex topics accessible and celebrating the unique bond between humans and their beloved pets. It's a distinctive blend of education, lifestyle, and cultural commentary, perfect for anyone looking to deepen their understanding and appreciation of their purr-fect companions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,240

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 5.2K audience size, runs 17% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17	Week8/31
Pet Life Radiopetliferadio.com	Pet Life Radio	2	1	1	1	1	1	1	1		1	1	1	Longer term buy 33%
Cat Tree Traycattreetray.com	Cat Tree Tray	2		1	1		1			1	1			Test in progress 17%
Hugowithhugo.com	Hugo						2			1	2			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pet Life Radio	$2,898	+143.1%	0%	76%	46.0ad units	Core Performer	+1
Carnivora	$1,005	0.0%	0%	100%	12.0ad units	Core Performer	+1
Cat Tree Tray	$764	-7.5%	0%	100%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cattitude - Episode 294 National Cat Health Month: Monitoring Health from the Litter Box

0:00 / 0:53

Direct Response

C

#1

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