CarEdge Live Podcast Advertising - Audience, Sponsors & Contact

Overview

CarEdge Live offers an insightful and practical deep dive into the automotive industry, guided by Ray, a veteran with 43 years of dealership experience, and his son Zach, who voices common consumer questions. The podcast serves as an essential resource for car buyers, owners, and enthusiasts, providing up-to-date industry news, market analysis on specific brands, and invaluable tips for navigating vehicle purchases. Episodes blend expert advice with a conversational, often humorous, father-son dynamic, making complex topics accessible. Listeners gain a competitive edge by understanding dealership practices, pricing trends, and how to make informed decisions in the ever-evolving car market.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,580

Est. Podcast Downloads

3,580

Av. Youtube Views

2,792

YouTubers Subscribers

117k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 3.6K audience size, runs 19% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Zach Shefska

CarEdge Live functions as the media division for CarEdge, a consumer advocacy company committed to fostering transparency and fairness within the automotive sector. Spearheaded by co-founder Zach Shefska, the platform delivers daily insights into car market dynamics, practical consumer advice, and in-depth industry analysis. Their flagship "CarEdge Live" daily show, accessible on YouTube and leading podcast platforms, features Shefska and his father, Ray Shefska, dissecting intricate automotive news and trends. The organization recently achieved a significant milestone by expanding its comprehensive car buying service to all 50 states, underscoring its dedication to empowering consumers nationwide. They regularly highlight segments such as "Ray Shefska on NewsNation" and discuss innovative tools like "CarEdge's AI Negotiator," providing actionable information for car buyers and owners.

Age: 35-44
Nationality: American

Age: 35-44
Nationality: American

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
CarEdgecaredge.com	CarEdge	8	8	8	4	3	8	3	1	7	3	4	2	3	1	5	3	6	4	6	2	1	1	5	2	6	3	Core Performer 92%
Progressive Insuranceprogressive.com	Progressive Insurance					1	9	3			2			1		1	4	2	4	2	3		1	2				Core Performer 58%
Thumbtackthumbtack.com	Thumbtack														1		2	1			1		7	2	1	1		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
CarEdge information technology & services	$13,093	-54.1%	100%	99%	196.0ad units	Core Performer	+1
Wix information technology & services	$1,967	0.0%	2%	100%	54.0ad units	Core Performer	+1
Progressive Insurance insurance	$1,820	-78.8%	4%	100%	46.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Chevy, Ford & JEEP Can't Lower Prices Fast Enough | Episode 1142

0:00 / 0:24

Direct Response

C

#1

Run on 1x episode

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