Car Stuff Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Car Stuff Podcast, hosted by the editors of Consumer Guide Automotive, offers an authoritative and engaging deep dive into the dynamic world of automobiles. Each episode provides expert reviews of new vehicles, explores cutting-edge automotive technologies like electric vehicles and autonomous driving systems, and delivers timely industry news and analysis. Catering to both seasoned car enthusiasts and prospective buyers, the podcast covers everything from practical car shopping tips and classic car appreciation to the future of mobility and innovative concept cars. With a professional yet accessible tone, it serves as an essential resource for staying informed on market trends, technological advancements, and the overall evolution of the automotive landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,400

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 15% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts					1					1	1		1	1	1	1		Core Performer 50%
Capella Universitycapella.edu	Capella University	1	1	1		1	1			1			1		1	1		2	Longer term buy 33%
Progressive Insuranceprogressive.com	Progressive Insurance				1	1		1	1						1	1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
We Are Motor Driven Podcast	$350	0.0%	53%	100%	15.0ad units	Core Performer
Chicago Auto Show	$135	0.0%	14%	100%	7.0ad units	Core Performer	+1
Gusto information technology & services	$123	+100.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Leno Law, Toyota Takes EVs Off-Road, Understanding the Software Defined Vehicle

0:00 / 0:34

Direct Response

L

#1

Run on 1x episode

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