Canzano and Wilner Podcast Advertising - Audience, Sponsors & Contact

Overview

Canzano and Wilner offers a deep dive into the complex world of college sports, providing sourced reporting and expert analysis on major conferences like the Pac-12, Big Ten, and Big 12. Hosts John Canzano and Jon Wilner go beyond game-day headlines, dissecting critical topics such as media rights deals, coaching vacancies, administrative changes, and the broader political landscape of college athletics. This podcast is essential for dedicated fans who seek insider perspectives and a comprehensive understanding of the business, news, and cultural impact shaping collegiate sports today, featuring interviews with prominent figures to enrich the discussion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,010

Est. Podcast Downloads

5,120

Av. Youtube Views

2,890

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

BAD

0%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 8K audience size, runs 100% host read ads and promotes 0% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bald Faced Truth Foundation	$164	0.0%	100%	0%	1.0ad units	Test run

Ads and Episodes

154. Pac-12 vs. Mountain West heats up... plus, Big 12's CFP stance, Big Ten, and more

0:00 / 2:11

Brand Awareness

1

#1

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