C4 and Bryan Nehman Podcast Advertising - Audience, Sponsors & Contact

Overview

C4 and Bryan Nehman delivers daily, engaging talk and analysis on the most pressing current events affecting Maryland. Hosted by two prominent local media personalities, the podcast dives deep into local politics, government actions, and community issues, offering 'sizzling talk, debate and analysis.' Listeners can expect in-depth discussions on topics ranging from city attorney decisions and police commissioner updates to local economic developments and societal impacts. This show is ideal for Maryland residents and anyone interested in local governance, public affairs, and the nuanced discussions surrounding community-specific news, presented with a lively and opinionated style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,000

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GOOD

67%

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The Bottom Line

This show has an estimated 1K audience size, runs 67% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3	Week8/31	Week9/14	Week9/21	Week9/28
Green Solutions Remodelinggreensolutionsremodeling.com	Green Solutions Remodeling		1			1		1	2	2	2	Longer term buy 42%
WBALwbal.com	WBAL	1		1	1		1	1	1	2	1	Longer term buy 42%
Maryland Tax Connectmdtaxconnect.gov	Maryland Tax Connect							1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Green Solutions Remodeling	$200	+100.0%	100%	69%	13.0ad units	Core Performer
WBAL	$120	+300.0%	0%	58%	12.0ad units	Core Performer	+1
Maryland Tax Connect	$23	+100.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

September 29th 2026: C4 & Bryan Nehman Podcast

0:00 / 0:30

Direct Response

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#1

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