Business Pants Podcast Advertising - Audience, Sponsors & Contact

Overview

Business Pants offers a weekly, irreverent deep dive into the most significant business, economic, and technological news, dissecting headlines with a snarky yet deeply researched approach. Moving beyond traditional financial reporting, the podcast critically examines corporate power, wealth inequality, and the human impact of market trends. It appeals to listeners who appreciate a humorous, skeptical take on the business world, exposing the quirks and often hypocritical actions of companies and billionaires. Recurring themes include the ethical implications of AI, climate change policies, labor issues, and the intersection of politics and finance, all delivered with a distinctive blend of wit and factual analysis.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,480

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 100% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week5/4	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Free Flow Analyticsfreeflowanalytics.com	Free Flow Analytics		2			2	1	1	1		1	1		1		2	1	1	1	1		Core Performer 67%
Free Float Analyticsfreefloatanalytics.com	Free Float Analytics	1		1	1					2	1	1	1		2		1	1		1	1	Core Performer 67%
FreeFlow Analyticsfreeflow.com	FreeFlow Analytics													1				1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Free Flow Analytics	$895	+44.2%	100%	63%	30.0ad units	Core Performer
Free Float Analytics	$826	-51.9%	100%	74%	27.0ad units	Core Performer
FreeFlow Analytics	$170	0.0%	100%	67%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

We told you so, oligarchs, and Jensen pumped gas once

0:00 / 1:15

Brand Awareness

W

#1

Run on 1x episode

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Recent Episodes

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