Business of Betting Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Business of Betting Podcast offers an authoritative and analytical deep dive into the rapidly evolving sports betting and iGaming industries. Hosted by Jeff Edelstein, the show features insightful interviews with top-tier operators, investors, and industry strategists, exploring the complex interplay of technology, regulation, and market dynamics. Episodes frequently cover topics such as the impact of prediction markets, operator strategies for growth and innovation, the challenges of navigating diverse regulatory landscapes, and the future of digital gaming, including crypto integration and market consolidation. This podcast is essential listening for industry professionals, investors, entrepreneurs, and anyone seeking a sophisticated understanding of the operational, financial, and technological forces shaping the global gambling sector, moving beyond mere betting tips to focus on the strategic business landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,311

Est. Podcast Downloads

1,120

Av. Youtube Views

191

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 22% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jason Trost

Jason Trost serves as the host of the Business of Betting Podcast, where he leverages his background as the founder of Smarkets to analyze the technical landscape of global gambling markets. The series bridges the gap between traditional finance and sports wagering by featuring deep-dive dialogues with industry powerhouses, including former New Jersey Governor Chris Christie and FanDuel co-founder Nigel Eccles. Trost utilizes his experience from UBS and Northwestern University to dissect complex topics such as the legality of prediction markets like Kalshi and the operational nuances of the SBK app. A recent focus includes the Office Hours segment, where he provides technical answers on market liquidity and exchange mechanisms directly to a professional audience. His discussions frequently target the intersection of legislative policy and market efficiency, providing a high-level perspective for executives and analysts within the fintech and gaming sectors who require data-led insights into the evolution of sports tech and regulatory landscapes.

Age: 41 years
Nationality: American
Education: Bachelor's Degree, Northwestern University

Age: 41 years
Nationality: American
Education: Bachelor's Degree, Northwestern University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Fantasy Lifefantasylife.com	Fantasy Life																1												Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Optimove information technology & services	$745	0.0%	18%	100%	57.0ad units	Core Performer	+1
Fantasy Life online media	$23	0.0%	100%	100%	1.0ad units	Test run	+1
Circa Resort and Casino hospitality	$23	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

E262 - Francesco Borgosano from Huddle

0:00 / 0:25

Direct Response

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#1

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