Building With Buyers: Startup Marketing and Growth Fueled By Customers

Building With Buyers is an essential podcast for startup founders, marketing leaders, and growth professionals seeking actionable strategies to scale their businesses by deeply understanding their customers. Hosted by Anna Furmanov, the show features insightful interviews with industry experts who delve into critical topics such as crafting compelling positioning and messaging, aligning company-wide strategic narratives, and leveraging customer evidence for sustainable growth. It explores the practical application of customer insights to overcome common startup challenges, offering a blend of strategic frameworks and real-world examples. The podcast distinguishes itself by focusing on the 'why' and 'how' of customer-centric growth, making it invaluable for those aiming to build products and marketing efforts that truly resonate with their target audience in the dynamic tech and startup ecosystem.