Boomer & Gio Podcast Advertising - Audience, Sponsors & Contact

Overview

Boomer & Gio is a dynamic daily sports talk podcast that plunges into the latest happenings across NFL, MLB, NBA, and college sports, with a particular focus on the vibrant New York sports scene. Hosted by NFL veteran Boomer Esiason and radio personality Gregg Giannotti, the show offers a blend of sharp analysis, strong opinions, and entertaining debate on team performance, player trades, and coaching decisions. Targeting passionate fans, especially those loyal to New York teams like the Yankees, Mets, Giants, Jets, Knicks, Nets, Rangers, and Islanders, it provides both insightful breakdowns and the spirited banter characteristic of morning drive-time radio. The podcast excels in sparking discussions around contentious topics, player comparisons, and critical evaluations, making it an essential listen for listeners seeking both comprehensive sports news and engaging, opinionated commentary on their favorite teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,100

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 14.1K audience size, runs 9% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Yaamava' Resort & Casinoyaamava.com	Yaamava' Resort & Casino	14	19	19	17	13	15	16	14	10	1	1	16	17	19	19	17	17	10	15	13	9	9	4	8	10	8	1	Core Performer 100%
Yaamava' Resort & Casinoyamava.com	Yaamava' Resort & Casino				1	7	15	10	11	11	1		11	6	13	11	11	11	4	9	10	7	5	4	9	15	13	1	Core Performer 100%
Vrbovrbo.com	Vrbo	1	6	5	4	3	4	4	4	7	2	3	11	8	7	7	5	1	9	10	6	6	4	10	3	8	5	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chef IQ	$85,403	0.0%	97%	83%	298.0ad units	Core Performer	+1
Red Pocket Mobile	$66,408	-27.5%	95%	25%	248.0ad units	Core Performer	+1
Yaamava' Resort & Casino	$40,213	-35.0%	0%	85%	343.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Full Show - MLB Trades & Lockout Fears, Jets QB Backup Plan, C-Lo With Sports

0:00 / 0:10

Direct Response

F

#1

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