Blues is the Truth
Overview
Blues is the Truth is a long-running weekly podcast that brings the authentic sound of blues and soul music directly to listeners. Hosted by Ian McHugh, this two-hour show meticulously curates a diverse selection of tracks, spanning legendary artists like John Lee Hooker and Robert Johnson to contemporary talents such as Larkin Poe and The Teskey Brothers. The podcast prides itself on delivering "pure feeling" blues, minimizing host chatter to maximize the musical experience. It's designed for dedicated blues enthusiasts and anyone seeking a deep, soulful groove, offering a consistent, high-quality auditory journey through the genre's rich landscape. Listeners can expect a no-frills, music-first approach, making it a go-to source for discovering both classic and modern blues gems.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
80
Recent Campaigns
| Advertisers | Week2/2 | Week2/9 | Week2/16 | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 We Got Ticketswegottickets.com | We Got Tickets | 1 | 2 | 1 | 2 | 2 | 1 | 1 | Longer term buy 42% | ||||||||||||||||||||
Ealing Blues Festivalealingsummerfestivals.com | Ealing Blues Festival | 2 | Test in progress 8% | ||||||||||||||||||||||||||
Crawdaddy Clubcrawdaddyclub.com | Crawdaddy Club | 1 | Test in progress 8% |
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
We Got Tickets events services | $13 | 0.0% | 100.0% | 100.0% | 15.0ad units | Core Performer |  +1 |
Jeff Garbo's Tuesday Night Blues Jam | $12 | 0.0% | 100.0% | 57.1% | 14.0ad units | Core Performer | |
Level Crossing Records | $2 | 0.0% | 100.0% | 100.0% | 3.0ad units | Test run | |
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Ads and Episodes
Blues is the truth 812
0:00 / 1:11Direct Response
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#1
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Recent Episodes