Bless This Mess: A Southern True Crime Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Bless This Mess: A Southern True Crime Podcast offers a unique, conversational deep dive into murder, mystery, and mayhem across the American South. Hosted by a Louisiana husband-and-wife duo, the podcast blends detailed true crime narratives with a distinctive 'southern twist,' characterized by informal banter, personal commentary, and occasional strong language. Episodes explore cold cases and historical crimes, providing listeners with both the grim facts and the hosts' engaging, often humorous, perspectives. This podcast is ideal for true crime aficionados who enjoy a relaxed, chatty delivery, appreciate regional storytelling, and are looking for a show that balances serious subject matter with a lighthearted, authentic Southern charm. A separate 'A Little Less Mess' version caters to those who prefer a more direct, banter-free account of the cases.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

14,726

Est. Podcast Downloads

14,720

Av. Youtube Views

6

YouTubers Subscribers

441

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 14.7K audience size, runs 6% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Spin Questspinquest.com	Spin Quest	1	1	1	2	1		1	1	2	2	2	1	2	2	1	1			Core Performer 83%
Anthem Blue Cross and Blue Shieldanthem.com	Anthem Blue Cross and Blue Shield			1	3	2	2	1	2	1	1		1				1	1	1	Core Performer 67%
Grangergrainger.com	Granger		1			2	1	1			1	2		1	1	2		1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spin Quest	$3,161	+13.4%	14%	100%	22.0ad units	Core Performer	+1
Anthem Blue Cross and Blue Shield	$2,034	-67.7%	0%	71%	17.0ad units	Core Performer	+1
Granger retail	$1,977	+82.5%	0%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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