Bleav in UNC Podcast Advertising - Audience, Sponsors & Contact

Overview

Bleav in UNC offers an unparalleled insider's perspective on North Carolina Tar Heels athletics, primarily focusing on football and basketball. Hosted by former UNC standout and current NFL scout Ronnie McGill, the podcast delivers sharp, authentic analysis, blending detailed game breakdowns, player development insights, and recruiting updates with broader discussions on ACC and national college sports news, including coaching changes and transfer portal dynamics. It caters to both devoted Tar Heel fans and general college sports enthusiasts seeking informed, expert commentary rooted in a deep understanding of the game from both locker room and scouting viewpoints. The show distinguishes itself through its host's unique dual perspective, providing a comprehensive and engaging listen for anyone passionate about collegiate athletics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 140 audience size, runs 2% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week9/7	Week9/28	Week10/5	Week10/12	Week10/19	Week11/2
High Five Casinohighfivecasino.com	High Five Casino		2	2	2	1	1	Longer term buy 42%
Carvanacarvana.com	Carvana	1	1	2	1	1		Longer term buy 42%
Meta-ray-Ban Displaymeta.com	Meta-ray-Ban Display		1	1	2	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
TD Insurance	$9	0.0%	0%	44%	9.0ad units	Core Performer	+1
Amazon Prime information technology & services	$8	0.0%	0%	86%	7.0ad units	Core Performer	+1
Granger photography	$8	-100.0%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

North Carolina Falls in Dramatic Fashion to No. 1 Miami, Billy Edwards Jr.'s Big Performance, and Carolina Hoops Start Tomorrow

0:00 / 0:35

Direct Response

N

#1

Run on 1x episode

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