Birdies & Bourbon Podcast Advertising - Audience, Sponsors & Contact

Overview

The Official Podcast of Birdies and Bourbon. Featuring topics and guests associated with golf, the PGA Tour, European Tour, sports, fantasy, betting, analysis, stats, player interviews, brands, bourbon, spirits, cocktails and all the discussions you will find at the 19th hole. Guests include interviews with Tour Pros, Caddies, Master Distillers, tasters, production managers, bloggers and authors.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,182

Est. Podcast Downloads

1,300

Av. Youtube Views

1,882

Instagram

27k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 3.2K audience size, runs 88% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Calvin Walters

Birdies & Bourbon functions as a dual-niche media hub led by Calvin Walters and his co-hosts, blending professional golf analysis with the artisanal world of spirits. The weekly Birdies & Bourbon Podcast delivers deep dives into PGA Tour DFS strategy and LIV Golf developments, often featuring collaborations with brands like Fantasy National and Good Times Bourbon. Their content expands into lifestyle criticism through the Landman Season Recap series, which analyzes the works of Taylor Sheridan alongside premium whiskey pairings. A recent win includes the successful Masters MegaRecap Pod, which synchronized major tournament coverage with their signature beverage tasting segments. Known for on-site reviews of destination courses like Sweetens Cove and Old Toccoa Farm, the brand provides technical insights into golf course architecture and regional distillery craft. This profile captures an enthusiast demographic that prioritizes bespoke experiences, daily fantasy sports data, and the cultural intersection of high-end spirits and the precision sports industry in the Southeastern United States.

Age: 40 years
Nationality: American
Education: Bachelor's Degree, University of Georgia

Age: 40 years
Nationality: American
Education: Bachelor's Degree, University of Georgia

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3	Week8/10	Week8/17	Week8/31	Week9/28	Week10/19	Week11/2
Turtlesonturtleson.com	Turtleson	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Longer term buy 42%
Slab Cigarsslabcigarclub.com	Slab Cigars			1					1				1			Test in progress 8%
Broken Tee Craft Vodkabrokentevodka.com	Broken Tee Craft Vodka													1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Turtleson retail	$2,239	-36.4%	80%	100%	56.0ad units	Core Performer	+1
813.GOLF	$209	0.0%	100%	100%	5.0ad units	Core Performer
Fantasy National	$206	-100.0%	100%	25%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Colin Blake: The American Whiskey Scholar, The Future of Blending & Flavor Profiling

0:00 / 0:27

Direct Response

C

#1

Run on 1x episode

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Birdies &amp; Bourbon

Birdies &amp; Bourbon

Overview