Big News Coming Soon Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Big News Coming Soon Podcast" hosted by Alan Clarke, an award-winning Irish podcast, delves into the heart of local business, community developments, and current affairs, primarily focusing on the Irish landscape. Each episode features insightful interviews with prominent local figures, such as CEOs discussing company growth, legal challenges, and educational initiatives like trade schools. The podcast also provides engaging recaps of community events, fostering a sense of local connection and anticipation for future developments. It targets an audience keen on understanding the pulse of Irish entrepreneurship, local news, and societal trends, offering a blend of professional insights and community-focused discussions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

Instagram

28k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 340 audience size, runs 37% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Alan Clarke

Alan Clarke is the architect of the Big News Coming Soon brand, a platform that parodies influencer culture through the lens of rural Irish life. Based in the West of Ireland, he hosts the Big News Coming Soon Podcast, a long-form series that transitions between observational comedy and deep-dive interviews with regional entrepreneurs and entertainment figures. Clarke has successfully translated his digital success into the physical event space, recently winning Best Podcast Ireland for 2024. He operates a high-tier Patreon model where he releases unfiltered weekly episodes and maintains a frequent live presence through the Big News Coming Soon Weekend, a multi-day festival held at venues like the Knightsbrook Hotel. His collaboration history includes sessions with Eurovision singer Mickey Joe Harte and comedian Stephen Cowboy Kelly. By focusing on site visits and documentary-style guest segments, Clarke provides a gritty, humorous perspective on the modern Irish experience, bridging the gap between traditional radio broadcasting and a contemporary digital media business.

Age: 38 years
Nationality: Irish
Education: Irish Regional Education

Age: 38 years
Nationality: Irish
Education: Irish Regional Education

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Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Zen Floor Calmpamex.ie	Zen Floor Calm				1	1	1	1	Longer term buy 33%
Zenflore Calmpamexshop.ie	Zenflore Calm	3	8	2	1				Test in progress 17%
Zen Flow Camzenflowcam.com	Zen Flow Cam					1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Zenflore Calm	$65	-100.0%	43%	86%	14.0ad units	Core Performer
BRB Homes	$52	0.0%	62%	100%	13.0ad units	Core Performer
B or B Homes	$20	0.0%	0%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Padraig O'Hora "Who cares how long it takes?"

0:00 / 0:40

Direct Response

P

#1

Run on 1x episode

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