Between the Lines with Lisa Leslie Podcast Advertising - Audience, Sponsors & Contact

Overview

Between the Lines with Lisa Leslie offers an essential weekly deep dive into the WNBA, hosted by basketball legend Lisa Leslie. The podcast provides unfiltered takes, expert analysis, and candid interviews with players, bridging the gap between official narratives and the true fan experience. Episodes dissect current league storylines, analyze game strategies, and explore the personal journeys and motivations of WNBA athletes. Targeting passionate women's basketball enthusiasts, it delivers insider perspectives on team dynamics, player performances, and the broader cultural impact of women's sports, making it a go-to source for nuanced discussions and a deeper understanding of the game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,520

Instagram

1.0m

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

52%

Host Read %

% of host read ads

GOOD

68%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 6.5K audience size, runs 68% host read ads and promotes 52% of ads for direct response advertisers.

Creator Influence

Just Women’s Sports

Just Women's Sports is a leading multi-platform media company exclusively dedicated to covering women's sports, founded by former professional soccer player Haley Rosen. Launched initially as an Instagram account, it quickly expanded across digital platforms, including a website, daily newsletter, popular podcasts like "Snacks" and "The Players' Pod," and extensive social media content on Instagram, Twitter, TikTok, and YouTube. The company's mission is to address the historical underrepresentation of women's sports in traditional media by providing 24/7, 365-day coverage that is witty, celebratory, and engaging, described as leading "with hype, not guilt." JWS covers a wide range of sports, including soccer (NWSL/USWNT), basketball (WNBA), tennis, golf, and more, focusing on news, highlights, analysis, and athlete features. They actively collaborate with female athletes who often host their content. The company has experienced significant growth and influence, generating millions of impressions during major events like March Madness and the FIFA Women's World Cup. Financially supported by major brands and high-profile athletes and investors, Just Women's Sports is a key player in elevating the visibility and popularity of women's sports, aiming to build an empowered fanbase through creative storytelling and authentic athlete voices. Their ventures include expanding their merchandise line and continuing to grow their presence across platforms and live events.

Education: BA and MA, Stanford University

Education: BA and MA, Stanford University

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
Chasechase.com	Chase																						2						Test in progress 8%
TurboTaxturbotax.com	TurboTax	3	1		2																								Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
TurboTax	$1,240	0.0%	57%	57%	14.0ad units	Core Performer	+1
State Street Investment Management financial services	$430	0.0%	60%	60%	5.0ad units	Core Performer	+1
SPDR Bloomberg SASB Euro Corporate Bond ETF	$228	0.0%	100%	0%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Candace Parker & Lisa Leslie Run It Back LIVE at WNBA All-Star Weekend

0:00 / 4:48

Brand Awareness

C

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌