Bernie Central Podcast Advertising - Audience, Sponsors & Contact

Overview

Bernie Central, hosted by veteran sports analyst Bernie Miklasz, offers an incisive and dedicated look into the world of St. Louis Cardinals baseball. This podcast provides in-depth analysis of major team news, including player trades, prospect evaluations, and strategic management decisions. Miklasz dissects player performance using advanced statistics and scouting reports, often comparing current team moves to historical precedents or rival strategies. Targeting passionate Cardinals fans, fantasy baseball enthusiasts, and listeners seeking expert commentary, Bernie Central distinguishes itself through its analytical rigor, opinionated discussions, and exclusive focus on the nuances of the team's operations and future prospects.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

OKAY

54%

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The Bottom Line

This show has an estimated 660 audience size, runs 54% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	2		2	3	2	3	4	3	3	3	3	1	Core Performer 83%
Third Apronsubstack.com	Third Apron		1					1	1	2	1	1		Core Performer 50%
PLM Companiesplmcompanies.com	PLM Companies							1	1	1	1	1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BlueChew information technology & services	$1,215	0.0%	99%	100%	113.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$1,030	+344.0%	95%	46%	126.0ad units	Core Performer	+1
Saint Louis Hot Tub Warehouse	$365	0.0%	100%	79%	42.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Cardinals Fired Brant Brown. Bernie Says THIS Must Change.

0:00 / 0:11

Brand Awareness

T

#1

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