Bear Grease Podcast Advertising - Audience, Sponsors & Contact

Overview

Bear Grease explores the rich traditions and culture of rural America through captivating stories and in-depth interviews.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

147.2K

Est. Podcast Downloads

147.1K

Av. Youtube Views

85

Instagram

290k

YouTubers Subscribers

803

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 147.2K audience size, runs 43% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

John Kristian Espeland

John Kristian Espeland, operating under the brand Rally Nor, serves as a technical hub for the Nordic adventure motorcycling and rally-raid scene. He produces the long-running Rally Nor Podcast, where he hosts in-depth discussions with figures such as Hans Kristian Dovland and organizers of the Addax Rally to document the evolution of the Norwegian off-road community. His content integrates mechanical tutorials, such as Husqvarna 701 LR lowering kit installations, with field-testing of specialized hardware like Remotek and SilverFox navigation controllers. Espeland recently launched Season 5 of his interview series, featuring segments like Ringside recorded at the ADV Motorcycle Expo. By focusing on the logistical and technical requirements of events like Rallye Breslau and the Trans Euro Trail, he provides a library of equipment reviews and navigational training that bridges the gap between hobby riding and competitive racing. His technical proficiency extends to prototyping custom solutions, evidenced by his series on 3D-printed TwinPegs for adventure platforms.

Age: 46 years
Nationality: Norwegian
Education: Not Publicly Disclosed

Age: 46 years
Nationality: Norwegian
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	2	2	2	2	2	1	2	1	2	1	1	2	2	1	4	1	3	2	2	1	1	1	2	1	3	2	1	Core Performer 100%
Land.comland.com	Land.com	2	2	2	2	2			2	3	1	1	2	2	1	2	1	1	1	2	1	1	1	2	1	1	1	1	Core Performer 100%
Chatgptchatgpt.com	Chatgpt														1	3	1	1	2	3	1	2	2	3	2	2	2	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dude Wipes mechanical or industrial engineering	$235,225	-11.7%	86%	83%	69.0ad units	Core Performer	+1
OnX Hunt information technology & services	$169,503	+4.5%	74%	46%	50.0ad units	Core Performer	+1
Montana Knife Company consumer goods	$151,506	0.0%	97%	97%	32.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 517: Backwoods University - That's No Deer

0:00 / 0:38

Direct Response

E

#1

Run on 1x episode

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