BCW Podcast Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The BCW Podcast Network offers a comprehensive look into the dynamic world of business, leadership, and innovation, particularly within the New York region. Featuring multiple distinct series like "Advocacy Unplugged" and "What's Trending," the podcast delivers expert interviews and discussions on critical topics ranging from political advocacy and voter trends impacting the business community to cutting-edge innovations in sectors like healthcare. It targets business professionals, policymakers, and entrepreneurs seeking to stay informed on economic developments, leadership strategies, and technological advancements. The show distinguishes itself by providing actionable insights and diverse perspectives from prominent leaders, making it an essential resource for understanding the evolving landscape of commerce and policy.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

OKAY

43%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 160 audience size, runs 30% host read ads and promotes 43% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/13	Week5/4	Week5/18	Week6/8	Week6/22	Week7/13	Week7/27	Week8/17	Week8/31	Week9/7
New York Presbyteriannyp.org	New York Presbyterian		2		4		2		2		2		Longer term buy 25%
Con Edisonconed.com	Con Edison	1		1		1		1		1		2	Longer term buy 25%
Verizonverizon.com	Verizon	1		1		1		1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Verizon information technology & services	$47	-59.4%	50%	0%	22.0ad units	Core Performer	+1
New York Presbyterian	$41	-100.0%	21%	5%	19.0ad units	Core Performer	+1
Beacon Bank	$36	-100.0%	19%	100%	16.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What’s Trending: Growth, Transformation & Integration in Healthcare with David Seligman, Executive Vice President, Chief Integration Officer & Market President at Northwell Health

0:00 / 0:21

Direct Response

W

#1

Run on 1x episode

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