Baseless Speculation Podcast Advertising - Audience, Sponsors & Contact

Overview

Baseless Speculation offers a refreshingly irreverent and comedic take on the world of pop culture, with hosts engaging in "unfounded, unresearched, and unsubstantiated" predictions about upcoming movies, TV shows, and comics. Beyond future releases, the podcast also features "Baseless Rewind" segments, where they humorously dissect recently released media. The show's distinctive style is characterized by its casual banter, self-deprecating humor, and a delightful willingness to go off-topic, often incorporating absurd tangents and random facts. This podcast is ideal for pop culture enthusiasts who enjoy lighthearted, unpretentious discussions and a good laugh, appealing to fans who appreciate a less serious, more entertaining approach to media analysis and speculation.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,560

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 21% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/20	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Omaha Steaksomahasteaks.com	Omaha Steaks		1	1	1	1	1	1	1		Core Performer 58%
Menardsmenards.com	Menards	1		1		1	1		1	1	Longer term buy 42%
Giant Eaglegianteagle.com	Giant Eagle		1	1					1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sanspants+ entertainment	$498	0.0%	100%	100%	12.0ad units	Core Performer	+1
Omaha Steaks	$316	+20.5%	57%	100%	7.0ad units	Core Performer	+1
Acast online media	$282	0.0%	0%	73%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How Come The Boys Fumbled the End?

0:00 / 0:47

Direct Response

H

#1

Run on 1x episode

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