Banking on KC Podcast Advertising - Audience, Sponsors & Contact

Overview

Banking on KC offers an insightful look into the entrepreneurial spirit and economic landscape of Kansas City, featuring interviews with the region's most influential business leaders, innovators, and community shapers. Hosted by Kelly Scanlon, the podcast delves into guests' journeys, leadership philosophies, and strategies for success, from cultivating mentorship and innovation in design firms to leveraging technology like AI in legal services. It provides practical advice on business growth, client-centered models, and navigating common pitfalls, making it an invaluable resource for aspiring entrepreneurs, established business owners, and professionals interested in regional economic development. The show distinguishes itself by blending hyper-local success stories with universal business lessons, highlighting the unique contributions of Kansas City's vibrant business community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

780

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

BAD

20%

Host Read %

% of host read ads

GOOD

80%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 780 audience size, runs 80% host read ads and promotes 20% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Country Club Bank banking	$30	0.0%	75%	0%	4.0ad units	Core Performer
FMBO	$8	0.0%	100%	100%	1.0ad units	Test run	+1

Ads and Episodes

John Kennyhertz of Kennyhertz Perry: Building a Modern, Client-Centered Law Firm

0:00 / 0:20

Brand Awareness

J

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌