Ball in the Family Podcast with Lonzo & Gelo Ball Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ball in the Family Podcast offers an unfiltered look into the lives of basketball stars Lonzo and LiAngelo Ball, alongside Dmo and Ant. This show transcends typical sports commentary, blending candid discussions on NBA headlines, player journeys, and game analysis with intimate conversations about family dynamics, personal growth, and mental health. Featuring high-profile guests from sports, music, and culture, the podcast delves into everything from fashion trends and pop culture to significant life lessons and challenges, like Gelo's past experiences. It provides a unique, behind-the-scenes perspective, appealing to basketball fans, followers of the Ball family, and anyone interested in authentic, no-holds-barred discussions on celebrity life, culture, and personal well-being.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

84,386

Est. Podcast Downloads

1,480

Av. Youtube Views

84,386

Instagram

55k

YouTubers Subscribers

115k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GOOD

66%

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The Bottom Line

This show has an estimated 84.4K audience size, runs 66% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

LiAngelo Ball

LiAngelo Ball, known as GELO or G3, is an American professional basketball player, podcast host, and musician. Born on November 24, 1998, in Anaheim, California, he is a prominent member of the well-known Ball family, alongside his NBA brothers Lonzo and LaMelo. LiAngelo gained early fame playing basketball at Chino Hills High School before a brief tenure at UCLA was cut short. He pursued a professional basketball career that has included playing overseas in Lithuania and Mexico, as well as various stints in the NBA G League. Beyond the court, LiAngelo is a co-host of the popular "The WAE Show" podcast with his brother Lonzo and friends, where they engage in casual and humorous discussions about sports, culture, trending topics, music, and personal life. He has also launched a music career as a rapper, achieving viral success with his debut single "Tweaker." His past media appearances include the family's reality show "Ball in the Family." LiAngelo's content offers a blend of insider sports insights, relatable lifestyle commentary, and updates on his diverse professional endeavors, connecting with a broad audience interested in basketball, pop culture, and the Ball family's journey. He engages with fans through Q&A segments and interactions on social media platforms like Instagram, TikTok, Twitter, and YouTube.

Age: 27 years
Nationality: American
Education: Chino Hills High School

Age: 27 years
Nationality: American
Education: Chino Hills High School

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Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/20	Week7/27	Week8/3	Week8/31	Week9/7
BetterPixbetr.app	BetterPix	1	2	5	1	2	2	4	3	2	2	2	2		1	2	2	2	2	3	Core Performer 50%
Progressive Insuranceprogressive.com	Progressive Insurance						1		1	1	1	2	2	1	1	2					Past Performer 17%
American Expressamericanexpress.com	American Express															1	1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetterPix sports	$70,893	-64.9%	91%	100%	44.0ad units	Core Performer	+1
Betr	$34,379	0.0%	78%	96%	23.0ad units	Core Performer	+1
Progressive Insurance insurance	$14,683	-100.0%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gelo Almost Played in the NFL?! - BITF Ep. 32 Featuring Diontae Johnson

0:00 / 0:42

Direct Response

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#1

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