Badass Breastfeeding Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Badass Breastfeeding Podcast" offers an empowering and candid discussion on the practicalities and often challenging aspects of breastfeeding and motherhood. Hosted by an IBCLC and "The Badass Breastfeeder," the podcast moves beyond conventional advice, delving into real-world issues such as extended breastfeeding and the complexities of cannabis use while lactating. It serves as a vital educational resource, demystifying common concerns and addressing less-researched topics, aiming to empower mothers with knowledge and foster a supportive community for those navigating the diverse journey of nursing and parenting.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

15,895

Est. Podcast Downloads

15,800

Av. Youtube Views

95

YouTubers Subscribers

384

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 15.9K audience size, runs 100% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/14	Week9/28	Week10/5	Week10/19	Week10/26
Original Sproutoriginalsprout.com	Original Sprout	1	1	1	1	1	1	1	1	1	1	1		Core Performer 58%
Cake Maternitycakematernity.com	Cake Maternity		1		1	1	1	1						Longer term buy 25%
Nursing Queennursingqueen.com	Nursing Queen												1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Original Sprout	$8,156	-50.5%	100%	80%	25.0ad units	Core Performer	+1
Nursing Queen	$4,935	0.0%	100%	89%	19.0ad units	Core Performer	+1
Simple Wishes mechanical or industrial engineering	$3,580	0.0%	100%	91%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Uncomfortable Convesations

0:00 / 0:44

Brand Awareness

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#1

Run on 1x episode

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