Back to the Barre Podcast Advertising - Audience, Sponsors & Contact

Overview

Back to the Barre offers an exclusive, unfiltered look into the world of 'Dance Moms' through the eyes of original cast members Christi Lukasiak and Kelly Hyland. Each week, the hosts provide a lively recap of past episodes, sharing never-before-heard behind-the-scenes stories, personal reflections, and candid reactions to the show's iconic moments and controversies. The podcast delves into the intense dynamics, production challenges, and the emotional toll of reality television, offering a unique insider's perspective on the dance competition circuit and the infamous Abby Lee Miller. Targeting dedicated 'Dance Moms' fans and enthusiasts of reality TV commentary, this show provides a nostalgic yet critical re-examination of a cultural phenomenon, blending humor with genuine insights into the lives of the dancers and their mothers.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

74,740

Instagram

8k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 74.7K audience size, runs 11% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Ashley Jana

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Progressive Insuranceprogressive.com	Progressive Insurance	5	6	5	10	2	6	1	1	2	2	2	4	4	6	4	5	3	3	4	3	Core Performer 100%
Chasechase.com	Chase	2	3	1	6	5	1	1	6	4	3	1	5	5	2	5	2	2	8	7	4	Core Performer 100%
Creative Planningcreativeplanning.com	Creative Planning										5	3	1	2	4	4	2	5	7	4	5	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$71,481	-39.2%	0%	82%	77.0ad units	Core Performer	+1
Aura information technology & services	$65,525	+27.3%	10%	100%	51.0ad units	Core Performer	+1
Progressive Insurance insurance	$59,015	-11.8%	1%	99%	74.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Christi And Kelly Explain Why Reality TV ONLY Works If Everyone Plays Along... | Back To The Barre

0:00 / 1:20

Direct Response

C

#1

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