A Change of Brand

A Change of Brand offers an insightful exploration into the complex world of corporate rebranding, moving beyond superficial aesthetics to uncover the strategic, creative, and operational challenges faced by consumer companies. Through in-depth interviews with brand leaders and agency creatives, the podcast dissects the 'glory, drama, or disaster' behind significant brand transformations. It delves into leading-edge work, creative processes, and change management approaches, providing valuable lessons on aligning leadership, culture, and brand strategy. Targeting marketing professionals, brand strategists, designers, and business leaders, this podcast educates and inspires by revealing the intricate stories and critical decisions that shape a brand's identity and public perception, often touching on the impact of technology and design.