A Cast of Kings - A House of the Dragon Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

A Cast of Kings is an episodic companion podcast dedicated to decoding and analyzing HBO's fantasy epic House of the Dragon. Hosted by film critic David Chen and entertainment reporter Kim Renfro, the show offers a deep dive into the plots, themes, character arcs, and production details of each episode. Blending expert commentary with a fan-first perspective, the hosts balance praise and critique while comparing the television adaptation to George R.R. Martin's source material. Ideal for both casual viewers and hardcore Westeros lore enthusiasts, this podcast provides engaging, witty, and insightful breakdowns of the political intrigue, dragon battles, and familial betrayals of the Targaryen dynasty.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

66,620

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 66.6K audience size, runs 2% host read ads and promotes 72% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger		2	1	1	1	1		1	Core Performer 50%
New York Timesnytimes.com	New York Times				1	1	1	1	1	Longer term buy 42%
Hugowithhugo.com	Hugo	1					5	4	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mountain Dew Baja Blast information technology & services	$3,491	+100.0%	0%	0%	5.0ad units	Core Performer	+1
Granger retail	$3,411	+100.0%	0%	100%	5.0ad units	Core Performer	+1
O'Reilly Auto Parts	$3,384	+100.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'House of the Dragon' S3E06 - Faceless Men

0:00 / 0:34

Direct Response

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#1

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