A Book with Legs Podcast Advertising - Audience, Sponsors & Contact

Overview

A Book with Legs, hosted by Smead Capital Management, offers a distinctive approach to value investing by exploring economic and market principles through an interdisciplinary lens. Each episode features authors discussing books that, while often outside traditional finance, have profoundly influenced the hosts' investment philosophy. The podcast delves into diverse subjects like historical political figures, the origins of industrial efficiency, and broader societal trends, connecting these narratives to contemporary economic insights and investment strategies. It targets curious investors, business professionals, and intellectual thinkers who appreciate a holistic, 'liberal arts' perspective on markets and seek worldly wisdom beyond conventional financial analysis. The show's professional yet engaging tone provides a unique blend of intellectual exploration and practical investment wisdom, making complex ideas accessible and relevant for a broad audience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

22,713

Est. Podcast Downloads

22,600

Av. Youtube Views

113

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GOOD

77%

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The Bottom Line

This show has an estimated 22.7K audience size, runs 77% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Cole Smead

A Book with Legs Podcast, produced by Smead Capital Management, explores the intersection of literature and value investing through the lens of Charlie Munger’s concept of worldly wisdom. Hosted by Cole Smead and Bill Smead, the series features deep-dive interviews with authors such as Charles Murray and Tim Wu, applying historical and philosophical insights to modern market cycles. The production bridges the gap between the liberal arts and finance, moving beyond typical ticker-tape analysis to investigate the underlying human behaviors that drive economies. Recent discussions include the Smead Book List - Spring 2026 and an analysis of global shifts in the Polar War episode. By examining works on ancient Chinese systems and the history of money, the show provides institutional-grade market perspectives. This intellectual framework supports the firm’s contrarian investment philosophy, making it a professional resource for those interested in the long-term historical context of capital management and economic theory.

Age: 46 years
Nationality: American
Education: Bachelor of Arts, Whitman College

Age: 46 years
Nationality: American
Education: Bachelor of Arts, Whitman College

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Smead Capital Managementsmeadcap.com	Smead Capital Management		1		1		1		1		1	1		1		1		1		1		1		1	1		1		Core Performer 50%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Smead Capital Management	$17,446	-47.4%	76%	97%	33.0ad units	Core Performer
Smeade Capital Management	$8,396	0.0%	73%	100%	15.0ad units	Core Performer
Smeed Capital Management	$1,054	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lydia Towns - In Search of Trade and Fortune: John Cabot, Christopher Columbus and the Opening of the Atlantic

0:00 / 0:20

Direct Response

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#1

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