97.5 The Lake
Overview
97.5 The Lake delivers daily, localized updates for Southwest Michigan, covering essential news, community events, and sports headlines. Despite its official 'Quality Rock' description, the podcast focuses on timely reports regarding local incidents, public forums, and regional sports. It serves as an indispensable resource for residents seeking to stay informed about their community, targeting listeners interested in local governance, business developments, and daily sports recaps, offering a comprehensive snapshot of regional life.
Show Impressions
Estimates only, not verified by show
Est. Total Impressions
100
Recent Campaigns
| Advertisers | Week2/2 | Week2/9 | Week2/16 | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 Lake Michigan Collegelakemichigancollege.edu | Lake Michigan College | 3 | 6 | 3 | 9 | 4 | 6 | 5 | 7 | 8 | 10 | 8 | 4 | 6 | 10 | 13 | 11 | 12 | 13 | 12 | 12 | 10 | 10 | 13 | 11 | 10 | 8 | Core Performer 92% | |
Spin Questspinquest.com | Spin Quest | 3 | 2 | Test in progress 17% | |||||||||||||||||||||||||
Carvanacarvana.com | Carvana | 1 | 1 | 1 | Test in progress 17% |
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Lake Michigan College higher education | $221 | -36.5% | 3.6% | 96.8% | 220.0ad units | Core Performer |  +1 |
 Siemens Accelerator machinery | $14 | 0.0% | 76.9% | 0.0% | 13.0ad units | Core Performer |   +1 |
Siemens and Bridgman | $13 | 0.0% | 84.6% | 0.0% | 13.0ad units | Core Performer | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Recent Episodes