First Things First Podcast Advertising - Audience, Sponsors & Contact

Overview

First Things First is a dynamic daily sports talk podcast featuring Nick Wright, Chris Broussard, and Kevin Wildes, delivering sharp, opinionated analysis on the most significant stories across the professional sports landscape, with a strong emphasis on the NFL and NBA. Each episode dives into breaking news, team performance, player evaluations, and coaching decisions, offering "incisive opinions" and engaging debates. The podcast caters to passionate sports fans who seek in-depth commentary, bold predictions, and a comprehensive breakdown of the week's major matchups and storylines. It's ideal for listeners who enjoy a fast-paced, segment-driven format that keeps them informed and entertained with expert perspectives on the ever-evolving world of sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

247K

Est. Podcast Downloads

41,720

Av. Youtube Views

205.3K

YouTubers Subscribers

1.1m

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 247K audience size, runs 8% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
LinkedInlinkedin.com	LinkedIn	2	3	5	5	7	5	8	10	8	9	4		11	7	8	11	7	2	3	11	4	20	21	6	31	6	Core Performer 100%
Realtor.comrealtor.com	Realtor.com	1	2	6	7	6	7	9	14	15	9	14	10	1	4	5	1	3	2	3	6	7	4	3				Core Performer 75%
Apple Cardapplecard.com	Apple Card															1	4	2	1	1	7	1	1	4				Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$329,503	+1005.3%	1%	92%	210.0ad units	Core Performer	+1
YRefy financial services	$300,602	+1942.3%	97%	100%	78.0ad units	Core Performer	+1
Realtor.com information technology & services	$177,982	+849.2%	0%	100%	145.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who Has the BEST and WORST NFL Vibes? | Wildes’ Week 5 Vibe Check

0:00 / 0:52

Direct Response

W

#1

Run on 1x episode

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