77 WABC News Hour with Noam Laden Podcast Advertising - Audience, Sponsors & Contact

Overview

The 77 WABC News Hour with Noam Laden offers New Yorkers a daily, early-morning briefing on essential local news and current events. With an upbeat and relaxed tone, the podcast dives into topics relevant to the city, including local politics, electoral updates, and significant crime stories affecting the community. Designed to arm listeners with everything they need to know before starting their day, it's ideal for those seeking concise, localized updates and a conversational approach to staying informed about the Big Apple's pulse. Recurring themes include election analyses and prominent local issues, making it a vital resource for engaged New York citizens.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

320

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 320 audience size, runs 25% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Peerless Boilerspeerlessboilers.com	Peerless Boilers			4	2	3	4	5	2	2	3	4	2	2	2	1	3	3	1	Core Performer 92%
Chumba Casinochumbacasino.com	Chumba Casino													4	4		8	4		Longer term buy 33%
BetMGMbetmgm.com	BetMGM	1	3		1			5	2	1	1	3								Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Peerless Boilers	$169	-58.3%	90%	76%	51.0ad units	Core Performer	+1
Red Apple Podcast Network	$75	0.0%	0%	100%	23.0ad units	Core Performer	+1
FanDuel	$73	-79.2%	0%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A bloody weekend in the Big Apple. Crazy pedicab prices.

0:00 / 0:10

Brand Awareness

A

#1

Run on 1x episode

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