48 Hours: NCIS Podcast Advertising - Audience, Sponsors & Contact

Overview

48 Hours: NCIS is a compelling true crime podcast that bridges the gap between investigative journalism and the high-stakes world of military criminal investigation. Hosted by CBS News correspondent Natalie Morales, the series provides an in-depth, narrative-driven exploration of real-life cases handled by NCIS agents. By blending the meticulous reporting of the '48 Hours' brand with the procedural intrigue of the NCIS franchise, the show offers listeners a deep dive into complex investigations, focusing on the human element, forensic evidence, and the pursuit of justice. The tone is serious, respectful, and highly immersive, making it an ideal choice for listeners who enjoy long-form storytelling, legal dramas, and detailed accounts of criminal investigations that uncover the dark realities behind military life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,600

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 5.6K audience size, runs 0% host read ads and promotes 92% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Digital Coffee marketing & advertising	$216	0.0%	0%	100%	4.0ad units	Core Performer	+1
Dirty Labs	$104	0.0%	0%	100%	1.0ad units	Test run	+1
Virtue Labs	$67	0.0%	0%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

D4vd Charged with Murder | Case by Case

0:00 / 0:57

Brand Awareness

D

#1

Run on 1x episode

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