3 Guys Before The Game Podcast Advertising - Audience, Sponsors & Contact

Overview

Three Guys Before The Game is the most listened to podcast covering West Virginia University football and basketball. Tony Caridi, Brad Howe and Hoppy Kercheval talk all things Mountaineers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

19,060

Est. Podcast Downloads

14,260

Av. Youtube Views

4,800

Instagram

3k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GOOD

62%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 19.1K audience size, runs 80% host read ads and promotes 62% of ads for direct response advertisers.

Creator Influence

Tony Caridi

3 Guys Before the Game serves as a central hub for West Virginia University athletics coverage, led by veteran broadcaster Tony Caridi, analyst Brad Howe, and Hoppy Kercheval. Produced by West Virginia MetroNews, the show combines professional play-by-play expertise with technical sports betting insights to deliver comprehensive breakdowns of Mountaineer football, basketball, and baseball. A hallmark of their programming is the recruiter visit series, featuring long-form sit-downs with high-profile athletes like Scotty Fox and Miles Sadler to discuss the collegiate transition. Their recent coverage of the WVU Spring Football Festival demonstrates their access to the university's athletic department, often hosting head coaches like Steve Sabins and Neal Brown. The trio delivers a mix of historical storytelling and modern analysis of Big 12 dynamics, maintaining status as a narrative driver within the regional sports market. Their production frequently integrates live community events at local venues, bridging the gap between digital broadcasting and local fan engagement.

Age: 64 years
Nationality: American
Education: Bachelor's, SUNY Geneseo

Age: 64 years
Nationality: American
Education: Bachelor's, SUNY Geneseo

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Go-Martgomart.com	Go-Mart	5	3	4	1	1	2	1	2	6	5	1	1	3	3	2	2	2	1	1	3	2	3	1	2	5		Core Performer 92%
Tudors Biscuit Worldtudorsbiscuitworld.com	Tudors Biscuit World	2	2	2		1	2	1	1	1	2	2	1	5	3	2	2	2	1		1		1		1	2	1	Core Performer 75%
WVU Medicinewvumedicine.org	WVU Medicine			3		1	2	1	1		1	1	1	1	2	1	2		1	1			1	1	1	1	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Go-Mart retail	$59,053	-24.1%	99%	99%	162.0ad units	Core Performer	+1
Tudors Biscuit World information technology & services	$57,237	-64.6%	99%	45%	159.0ad units	Core Performer	+1
Jan Dills Attorneys at Law legal services	$49,888	-27.9%	95%	36%	133.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

3 Guys Before The Game - WVU Football - Tennessee Martin Preview (Episode 737)

0:00 / 0:42

Brand Awareness

3

#1

Run on 1x episode

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