23 Personnel Podcast Advertising - Audience, Sponsors & Contact

Overview

23 Personnel is the ultimate podcast for Texas Tech Red Raiders football enthusiasts, delivering comprehensive game analysis, timely recaps, and strategic previews. Hosts Spencer and Michael offer in-depth breakdowns of player performances, crucial tactical decisions, and the overall impact of each game on Texas Tech's season. This podcast goes beyond mere scores, providing 'instant reaction' and forward-looking discussions designed to engage dedicated college football fans who seek a deeper understanding of their team's journey through the Big 12. It caters to an audience passionate about regional college sports culture, offering both analytical insights and a fervent fan perspective on every play.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,007

Est. Podcast Downloads

1,200

Av. Youtube Views

807

Instagram

76

YouTubers Subscribers

283

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 2K audience size, runs 45% host read ads and promotes 82% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$52	0.0%	0%	67%	3.0ad units	Test run	+1
Anytime Fitness health, wellness & fitness	$40	0.0%	0%	100%	2.0ad units	Test run	+1
Texas tech	$35	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Life After Toppin's Injury

0:00 / 3:32

Direct Response

L

#1

Run on 1x episode

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