107.7 The Bone Podcast Advertising - Audience, Sponsors & Contact

Overview

107.7 The Bone podcast offers a curated selection of engaging and humorous talk segments from 'The Lamont Show,' originating from the Bay Area's iconic rock station. While rooted in a rock music brand, the podcast primarily delivers comedic bits, such as satirical impersonations of political figures, alongside lively sports commentary and predictions. The tone is informal and entertaining, appealing to listeners who enjoy lighthearted discussions, current events with a comedic twist, and sports analysis. It's ideal for fans of morning radio shows seeking a blend of humor, pop culture, and sports, providing a distinctive audio experience that extends beyond traditional music programming.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

616

Est. Podcast Downloads

480

Av. Youtube Views

136

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 616 audience size, runs 11% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

KSAN FM

107.7 The Bone serves as a digital hub for San Francisco's rock and sports culture, bridging heritage FM broadcasting with modern multi-platform journalism. Led by personalities like Chasta Lynn and Baby Huey, the brand produces the Bone Breakers series to highlight emerging local talent while maintaining deep ties to legends such as Green Day and Metallica. The outlet operates as an official media partner for the San Francisco 49ers, providing exclusive sideline access and player interviews. A recent highlight includes comprehensive coverage of Super Bowl LX Radio Row, where they hosted deep-dive sessions with NFL stars and rock icons. Their portfolio extends into the professional wrestling world through specialized reporter-athlete interviews with figures from AEW and WWE. By documenting the intersection of heavy riffs and gridiron grit, the station provides a centralized voice for the Bay Area's counterculture through high-definition studio segments and front-of-pit concert reels.

Age: 58 years
Nationality: American
Education: San Francisco Media History

Age: 58 years
Nationality: American
Education: San Francisco Media History

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Recent Campaigns

	Advertisers	Week7/6	Week7/20	Week8/10	Week8/17	Week9/14
Ford Blue Cruiseford.com	Ford Blue Cruise			2	5		Test in progress 17%
Ticketmasterticketmaster.com	Ticketmaster		1			2	Test in progress 17%
Chumba Casinochumbacasino.com	Chumba Casino	1	1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ford Blue Cruise automotive	$289	+100.0%	9%	97%	34.0ad units	Core Performer	+1
Chevy	$254	0.0%	3%	100%	31.0ad units	Core Performer	+1
Chevy Silverado	$145	0.0%	0%	100%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Danny Elfman on Halloween, Oingo Boingo, Spider-Man, AI & His Return to San Francisco

0:00 / 0:19

Direct Response

D

#1

Run on 1x episode

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