100 Not Out Podcast Advertising - Audience, Sponsors & Contact

Overview

100 Not Out is a compelling podcast dedicated to exploring the multifaceted secrets of living a long, vibrant, and fulfilling life. Hosted by Dr. Damian Kristof and wellness coach Marcus Pearce, the show blends scientific insights with anecdotal wisdom, challenging conventional perceptions of aging. It goes beyond basic health advice, diving deep into topics like the Mediterranean Diet, global longevity hotspots (Blue Zones), and the psychological aspects of maintaining vitality. Listeners, regardless of age, will find practical strategies and inspiring stories aimed at fostering physical health, mental resilience, and a joyful approach to life's various stages, making it ideal for those committed to a proactive and holistic well-being journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 60 audience size, runs 57% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/13	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/10
100 Not Out100notout.com	100 Not Out				1	1	1	1	1		Longer term buy 42%
Your Exceptional Lifemarcuspearce.com.au	Your Exceptional Life			1						1	Test in progress 17%
The Wellness Couchthewellnesscouch.com	The Wellness Couch	1	1	1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Wellness Couch media production	$6	-100.0%	0%	100%	10.0ad units	Core Performer	+1
100 Not Out	$4	+200.0%	100%	100%	5.0ad units	Core Performer
The Wellness Coach	$4	0.0%	0%	0%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

100NO 696: Coffee, Wine & Chocolate vs Abstinence or Blue Zones vs Bryan Johnson

0:00 / 0:15

Direct Response

1

#1

Run on 1x episode

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