How to advertise on Your Mom's House: what it costs, who buys, and how to book

Nearly all of the ad money on Your Mom's House runs on coded, attributable host reads. Spotsnow attributes about 97 percent of the show's reads to direct response, and the inventory is sold on a quoted, per campaign basis through YMH Studios rather than off a public rate card. The anchor advertiser, HIMS, has run roughly 13 to 15 ads here, which tells you what this feed is for: if you have an offer and a code, it converts. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

You can see the full advertiser roster and estimated spend on the Your Mom's House profile on Spotsnow.

Why Your Mom's House is built for host-read direct response

Christina Pazsitzky (Christina P.) and Tom Segura are married touring stand-up comedians who run the show as the flagship of their own comedy operation. It sits in comedy, and the roster reads like it.

About 97 percent of the reads here are direct response, per Spotsnow. That matters because a direct-response read carries a code, a URL, and a way to measure what came back, so a brand can tie a spend to sign-ups instead of impressions. Spotsnow estimates the show reaches roughly 460,000 listeners per episode, and it calls that an estimate, not an audited count.

The format is the whole argument. Christina P. and Tom Segura talk their way into an ad the same way they narrate a bit, so attention doesn't fall off a cliff at the break. A host-read borrows that trust. The listener stays in the conversation, and the offer lands while they're still leaning in.

The engagement shows up in the feed. On Apple Podcasts the show holds a 4.7 rating across roughly 22,000 to 24,000 ratings. Influence here is concentrated in the show itself, in the people who hit play every week and act on what the hosts say, which is exactly the behavior a direct-response buyer wants.

Who is advertising on Your Mom's House

The roster leans DTC and men's-wellness, with big consumer names filling the produced slots. Recognizable buyers include Shopify, HIMS, Geico, Netflix, and Expedia.

The anchor advertisers, broken down

HIMS

HIMS sells telehealth and men's wellness by prescription, delivered to the door. Spotsnow data shows it has run roughly 13 to 15 ads on the show, with estimated total spend over $90K, all of it direct response. A male, millennial audience that trusts two candid hosts is close to the exact person HIMS wants filling out an online consult.

Cigars International

Cigars International is a direct marketer of premium cigars and accessories. Spotsnow data shows roughly 6 to 8 ads on the show, with estimated total spend over $60K, classified direct response. A cigar-and-conversation e-commerce brand maps cleanly onto a mostly male, comfortably paid listener who buys online.

Shopify

Shopify sells the commerce platform that DTC brands build on. Spotsnow data shows roughly 12 to 14 ads here, with estimated total spend over $50K, direct response. Comedy audiences skew toward would-be founders and side-hustlers, and a start-your-store pitch reads naturally between two people talking about their own business.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

The mix isn't random. This audience skews male and millennial, mostly in the US, with comfortable household incomes, and it comes to the show for two people who narrate their real lives without a filter. That builds a kind of trust a produced spot can't rent. When a host who tells you about their marriage also tells you to use a code, the listener treats it as a recommendation, not an interruption. That's why men's-wellness, telehealth, and e-commerce names keep showing up: the offer is discreet or transactional, the audience is the right gender and income, and the read carries the credibility. Spotsnow puts the average brand repeat rate near 2.9, which is the tell. Brands don't re-buy a channel that doesn't pay back.

How your ad could sound

What works: the read folds straight into the conversation. There's no gear change from bit to ad, so the trust the hosts have built carries over instead of resetting. The delivery is personal and talky, which is the whole reason a host endorsement outperforms a produced spot on this feed.

What to tighten: when the read leans this conversational, the offer can drift. The fix is to hand the hosts one clean code and one clear landing, and to place the call to action so it doesn't get buried under the next tangent. Give them a specific line to hit and a reason to act now, and let the personality do the rest.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format does the selling. About 97 percent of reads are direct response, so the ad arrives coded and measurable, not as a branding gesture.
2. Host credibility is the asset. Two comedians who narrate their own lives make an endorsement land as a recommendation rather than an interruption.
3. The audience is the buyer. It skews male, millennial, and US-based with comfortable incomes, which is why telehealth and e-commerce offers fit.
4. Repeat buying proves the math. HIMS running roughly 13 to 15 ads on one show is a brand re-upping because the return holds.

Your Mom's House in a nutshell

The audience skews male and millennial, mostly in the US, and it acts on what Christina P. and Tom Segura say. The brands already buying, HIMS, Cigars International, and Shopify, run coded host reads, not produced awareness spots. Inventory is sold on a quoted, per campaign basis through YMH Studios. If you have a direct-response offer with a code and a clear landing, this is a conversion feed, not a branding one.